Pepsi launching sleep aid soda

The Alfonso Cuarón movie Children of Men depicts a world ravaged by economic decline and mass sterility, the first scene showing glum-faced Londoners learning that the last child on Earth was murdered by a crazed fan. As society slips toward decrepitude and annihilation, the most heavily-advertised product is a suicide potion called Quietus. It is free of charge and the government provides a lump sum benefit for surviving family, even illegal immigrants.

Anyway, I thought you might like to know that Pepsi is launching a “sleep aid” drink called Driftwell, designed to alleviate the stress of unchecked pandemic, political failure, and everything else going on that isn’t fiction.

“I think we’re launching this at a time when there’s more consumer interest than there previously was, given everything that’s going on from a macro perspective,” [Pepsi vice president of innovation and capabilities Emily] Silver said.

The enhanced water drink contains 200 miligrams of L-theanine, an amino acid that’s found in green and black teas and some mushrooms. A few studies have suggested that the ingredient can improve sleep quality and can help reduce the physical symptoms of stress.

“From a scientific and regulatory perspective, we feel really good about making that claim around L-theanine. Specifically, we have safety in clinical data to prove that it works,” Silver said.

You Decide When™.

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Pepsi launching sleep aid soda