iPhone X? How do you pronounce that? – CNET by Chris MatyszczykSeptember 9, 2017 Blog Photography Uncategorized WordPressapplecalled-the-iphonefactorfilesfriendsmajorsamsungthreetroughtonwordWordPressComments are off. Commentary: In what appears to be the latest leak from iOS 11 code, Apple's new flagship phone is called the iPhone X. But is that pronounced "Ex"?