AI search optimisation: SEO, GEO and AEO
SEO, GEO, AEO, AIO and LLMO are overlapping names for one aim. Your business information should be clear, accurate and easy to find in search results and in AI answers.
- Direct answers to customer questions
- Consistent business information
- Standard SEO practice, no gimmicks
Illustrative photoContent worth finding
Specific service information and direct answers give people a reason to trust a website. We organise your knowledge into readable pages and cite sources where they support a claim. We never invent testimonials, awards or credentials.
Information machines can read
Descriptive headings, short answers, internal links and structured data matching the visible text all help software understand a business. Google states that its normal SEO guidance applies to its AI features. No special markup guarantees inclusion.
Checking visibility
AI answers change with the platform, the wording of the question, the location and the date. Sample checks reveal gaps and are not a stable ranking table. We agree with you which observations and business results to track.
What the acronyms mean
SEO is search engine optimisation. GEO is generative engine optimisation, the practice of making content easy for AI tools to find and quote. AEO is answer engine optimisation. AIO and LLMO refer to AI optimisation and large language model optimisation. The work behind all five overlaps heavily.
Source: Google Search Central, AI features and your website (opens in a new tab).
AI search, GEO and AEO: common questions
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What is GEO?
Generative engine optimisation is an industry term for improving how AI tools find and present your information. Most of the work matches good SEO: clear writing, sound technical set-up and accurate business details.
What is the difference between AEO, AIO and LLMO?
AEO means answer engine optimisation. AIO usually means AI optimisation, and usage varies. LLMO means large language model optimisation. The three overlap, and we describe the work involved under each name.
Can you get my business recommended by ChatGPT or Google AI?
We improve the clarity and reach of your public information. No provider is able to guarantee a recommendation, a citation or inclusion in any AI answer.
Areas we cover
We work from East Street, Leighton Buzzard, and take this work from the places listed here.
Tell us what you need
Describe the fault or the project. We reply with the next step and the details we need from you.
Based on East Street, Leighton Buzzard, LU7 1HX. Visits by arrangement.